Glossary & Definitions

glossary

digital transformation
due diligence
dilution
down round
double bottom line

E

equity financing
exit strategy
entrepreneur
early-stage startup
ecosystem

F

funding round
financial modeling
fractional ownership
fundraising deck
founders’ agreement

G

growth hacking
go-to-market strategy (GTM)
gross margin
grant funding
global expansion

H

hockey stick growth
holding company
hybrid business model
human capital
horizontal integration

I

incubator
initial public offering (IPO)
indie hacking
impact investing
innovation lab

J

joint venture (JV)
j-curve effect
joint liability

K

key performance indicator (KPI)
kickstarter
key account management (KAM)
key stakeholders
knowledge transfer

L

lean startup
lead investor
landing page
long tail strategy
lead generation

M

micro private equity
minimum viable product (MVP)
market segmentation
mentorship
mission statement

N

niche market
non-disclosure agreement (NDA)
narrative strategy
negative churn

O

operating expenses (OPEX)
onboarding
organic growth

P

private equity
pivot
pre-seed funding
post-money valuation
product-market fit (PMF)

Q

qualified investor
quorum
quality assurance

R

runway
revenue
retention rate
roadmap
recurring revenue

S

software as a service (SaaS)
search engine optimization (SEO)
startup

T

traction
term sheet
team equity
total addressable market (TAM)
turnkey solution

U

unicorn

V

venture capital (VC)

W

white label service
wireframe
web3
weighted average cost of capital (WACC)
workflow automation

X

XaaS

Y

YouTube marketing

Z

zombie company
zero-cash runway

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